Platform limitations
The one place that spells out what each platform does and doesn't allow. Most limits come from the platforms themselves — we note where, so you know what to expect.
By platform
| Platform | Account needed | Not supported / notes |
|---|---|---|
| A Page you admin | No personal-profile posting; no image-and-video in one post | |
| Business or Creator | No personal accounts; no Stories; videos post as Reels (90s max); caption links aren't clickable | |
| Personal profile | No analytics yet; reconnect about every 60 days; Company Pages coming soon; no image-and-video in one post | |
| TikTok | Any account | Posts finish in the TikTok app (inbox); direct posting coming soon; totals-only analytics; Community plan |
| YouTube | A channel | Video only — no image posts |
| Custom webhook | Any endpoint | Send-only (no analytics); Community plan |
Caption & title limits
| Platform | Limit |
|---|---|
| 63,206 characters | |
| 2,200 characters | |
| TikTok | 2,200 characters |
| YouTube | Title 100 · Description 5,000 |
| 3,000 characters | |
| Custom webhook | 100,000 characters |
Media formats & sizes
- Images: PNG, JPEG, GIF, WebP
- Video: MP4, MOV
- Not supported: HEIC, AVIF (convert to JPEG or PNG first)
- File size: up to 100 MB (Free) or 500 MB (Community) per file. See Plans & limits.
Coming soon
- LinkedIn Company Pages (and LinkedIn analytics)
- TikTok direct posting (straight to your profile, without finishing in the app)
- AI backgrounds inside Studio templates, and short video in Studio